Juntos Donamos Vida Brief
Copy used by Teleton Costa Rica 2019 but the visual identity suffered some changes in the final campaign.
Here it shows the original proposition of the campaign that was based on three steps: connection, action and results.
Here it shows the original proposition of the campaign that was based on three steps: connection, action and results.
Together (juntos): We start with this word because in Costa Rica the #JuntosTodoesPosible is already positioned as a brand hashtag, so we start with "Juntos" because it is similar and makes the brand connection easier.
We donate (donamos): It is the action we do when collaborating with Teleton. The word highlights the fact that helping others generates social wellbeing on the part of donors and also seeks to create an emotional bond with the beneficiaries.
Life (vida): The result of the campaign. shows how important it is to help and how necessary this event is for Costa Ricans. Even the minimum donation saves lives. As important as a life.
Design
Dominant photographs with minimum text: Highlighting the emotional, and small messages such as attraction and support, seeks to generate a cleaner and more sober communication, easy to understand by the audience.
Color meaning: Use colors like green, blue and white. Using visually pleasing tones that relate to photography without overloading the image, the colors convey freshness, hope, sincerity, and humility.
Image meaning: The beneficiaries are reflected, whether they are older adults and children, only children or only older adults, in a more cheerful and motivated way, it seeks to reflect that the beneficiaries have a normal life and without problems relating to the copy Together We Donate Life (Juntos Donamos Vida).
