It has been a long journey for this strategy, keeping consistency and clear goals. Creating branding through advertising. This first post was focused on Chicago Public Schools, which were already customers for Denovoo. Promoting the brand and its versatility as well, with encouragement of the existing customers to place a new Order.
The banner was used as a web banner on ads and for direct contact in emails with existing customers. The strategy was to offer variety and take advantage of the St. Patrick's season. The email copy was friendly, focused on giving a follow-up on the necessities of the school.
The banner was used as a web banner on ads and for direct contact in emails with existing customers. The strategy was to offer variety and take advantage of the St. Patrick's season. The email copy was friendly, focused on giving a follow-up on the necessities of the school.
This second campaign keeps the basis of the brand. Giving more focus to the CPS Auth vendor and sales channels. In this second step, the graduation season was used as the main topic to boost the campaign and give a reason for contact. Gave a follow-up to the previous customers to place a new order, which was also thought to be used in new schools.
The school mascots were taken as a trigger; that's why it has variations. It was a banner adapted for the animal and colors that better fit the school.
The school mascots were taken as a trigger; that's why it has variations. It was a banner adapted for the animal and colors that better fit the school.
The email had two copies. For existing clients and for new first contact with Schools. The first for existing customers was more focused on the Call to Action and being ready for the GS. The new customer copy was more respectful, letting them know that we wanted to be part of the special ceremony that a graduation represents, highlighting our skills of responsible, versatile, and Fast.
Opening to new markets, keeping the consistency of the branding and services. While exploring other markets, we found that most Martial Arts Clubs or Gyms have a strong bond between Students and the Gym. With that feeling of belonging, it can be improved by wearing some club representation. Personalized merch can be a strong tool to create bonds.
The two different arts that separate the contact sports are mostly based on the services of each gym. This allows the message to be more personalized and effective. Used like a web, social media banner, as well as a direct email.
The two different arts that separate the contact sports are mostly based on the services of each gym. This allows the message to be more personalized and effective. Used like a web, social media banner, as well as a direct email.
